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- BUSINESS, Page 47Business NotesTAKEOVER DEFENSESBut What About Elsie?
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- Corporate raids have inspired such colorful defensive
- tactics as the Pac-Man counterattack and the poison pill. Now
- the managers at Borden, the food and consumer-products giant,
- have created a novel repellent they call a "people pill."
- Borden said last week that its top 25 officers have agreed to
- resign en masse during any takeover attempt if they believe
- stockholders are getting less than a fair price or if any
- executives are fired or demoted.
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- Borden has no bidders now, but last year's food-industry
- takeovers worried its managers. Chairman Romeo Ventres, who
- dreamed up the strategy in a sauna, said it might make raiders
- "think twice." But bidders might be less interested in Borden's
- bosses than in its brand names (Cracker Jack, Wise potato
- chips). And Elsie the cow, who appears on Borden's milk
- cartons, would certainly not stray.
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